MYOB have released their latest Business Monitor survey results which looked at the number of NZ businesses that have a website.
Only 34% of New Zealand businesses surveyed had a website and only 20% were selling products online.
The results of the survey indicated that businesses with a website and an online presence tended to perform better and generate more revenue than those without a website.
Those businesses with a website had more sales in their sales pipeline and had increased profits over those who didn’t.
According to the Monitor, 44% of businesses with a website have more sales or orders in the pipeline (booked in the next three months), compared to just 30% of businesses that don’t operate online.
Looking at the last 12 months, 37% of businesses with a website reported an increase in revenue, while only 28% of businesses without a website saw revenues rise.
The survey results also showed how Kiwi businesses used the internet...
- 12% writing blogs or online newsletters to promote their business
- 14% using social media
- 22% advertising online
- 29% monitoring competitors online
- 35% conducting online research and monitoring industry trends