Many clients ask me whether they should have a blog, article or news on their website and which one is appropriate for them. Effectively they are the same thing, it is just the tone and manner of the content that determines what it is called.
Article
Articles are more informative and educational in nature. On the whole they are written with the business or organisation as the authoritative figure. Articles work really well when you have additional content that relates to your main website content. It is a great way for clients and potential clients to learn more about your product or service.
To determine whether Articles are right for you think about whether you want to inform and enlighten. Is it about educating?
News
News is perfect for announcement or news relating to your business, product or service, or industry. This could be the announcement of a new product or service, staff member or other related item.
To determine whether News are right for you think about whether you have news you want to announce Are you wanting to make announcements?
Blog
A blog is the least formal of the three and is a vehicle for an individual or brand personality to communicate with an audience. With a blog people connect with the person or the brand, their opinions and their thinking. Successful bloggers have a different way of looking at things and can inform and give a perspective that people can’t find anywhere else. Blogs can also inform and educate as well as announce news.
To determine whether a Blog is right for you think about whether you want your personality to come through in the content. Is it about building a profile about you?
There is no right or wrong answer as to what you should include on your website. If you take into account the above in relation to what you want to communicate and how you will communicate it the answer will become clear!