Blog - WebMadeSimple

When you think of Social Media, the first thoughts are of Facebook and Twitter. Not many of us think immediately of LinkedIn, but with over 90 million users LinkedIn is a valuable tool. It allows business professionals to stay connected to their business network but historically it has been perceived mostly as a personal profile tool rather than an online marketing tool for your business.... > Read more

In a New Zealand survey which asked “If you needed to find a lawyer, where would you look?” 72% responded that they would look online.1 This transition to marketing in an online world is a significant shift from the traditional way of marketing professional services. In the past... > Read more

Following the release of IE9 last week Firefox 4.0 has been released. The previous version of Firefox (3.6) was released in January 2010 and over the last year had slipped from its leading position behind Chrome, Opera and the recent IE9. Firefox has been a key tool for Web... > Read more

Microsoft have recently launched a campaign to encourage the reduction in use of Internet Explorer 6. The goal being to have only 1% using IE6 by the end of this year. The ie6countdown.com website has a countdown to track the reduction in use which has seen worldwide use drop 9% in the last... > Read more

Unlike a print brochure which is a snap shot in time, that is signed off, printed and is a constant fixed resource, your website is a living tool to market your business and engage with your audience. This fits with the nature of modern businesses which are not static and are constantly... > Read more

The key in making your website start working for you is to take the website from an online brochure, catalogue or business profile to being an active part of your marketing. You want your website to create business for you. So how do you make your website work for you? You need to decide what... > Read more

In New Zealand Google is a key referring search engine with a total 93.26% of the market share. Second is Bing with 1.9% and third Yahoo with a total of 1.61%. For NZ the stats to the 29/1/11 for the proceeding 12 week period are:... > Read more

Many businesses have great websites, but are only found by people in the know looking specifically for your website. Online Directories send traffic to our websites giving our websites greater exposure, increasing visitors and opening us to new customers. They allow you to be found by... > Read more

Search Engines are constantly refining the way the compile the results that you see when you search. The results displayed in the body of the page are known as organic results as opposed to Adwords, the paid sponsored results at the top and right side of the page. An Algorithm is what drives... > Read more

MYOB have released their latest Business Monitor survey results which looked at the number of NZ businesses that have a website. Only 34% of New Zealand businesses surveyed had a website and only 20% were selling products online. The results of the survey indicated that businesses with a... > Read more

One of the neat features with Facebook is getting a vanity URL for your Facebook page. This is available for people and businesses with more than 25 friends or likes. For MadeSimple our... > Read more

The World Press Photo Exhibition is the world’s most prestigious exhibition of international current affairs photography. It is a public showcase of photojournalism featuring award-winning... > Read more

Many clients ask me whether they should have a blog, article or news on their website and which one is appropriate for them. Effectively they are the same thing, it is just the tone and manner of... > Read more

Just like your teachers at school, search engines don’t like plagiarism, they like unique content. Search engines have an advantage in that they can compare content and determine whether... > Read more

We know that we get results when we search in Google or other search engines, but how does Google know what to show in the results? The first thing to understand is that Google does not go... > Read more

WebMadeSimple have just launched our Facebook page. Facebook provides an excellent touch point for people interested in a business to keep track of what's going on. > Read more

Facebook is here and huge numbers of businesses are using Facebook as a marketing tool for their business. Some are doing it well and others are crashing and burning. Those that are doing... > Read more

In early 2010 Merv Appleton, a New Zealand Artist launched his first website mervappleton.com to provide an avenue to promote his art. His website has directly lead to being chosen for an overseas... > Read more

When meeting clients for the first time, I ask a number of questions in order to determine what value a website is to that client. Here are some of the questions I ask. "Why do you want a... > Read more